With more than 3,700 active licensees worldwide, WARNER BROS. consumer products licenses the rights to names, likenesses and logos for all of the intellectual properties in the Warner Bros. Entertainment’s vast film and television library. These include such world-renowned icons as the Looney Tunes, Harry Potter, Scooby-Doo,,gone with the wind, batman and many more. This is because of demand from the different target audiences which they are attempting to market ideas to.
WBCP maintains authorized licensed retail partnerships for Warner Bros. Studio Stores in China, Thailand and Greece. The stores feature high-quality products ranging from adult and children’s apparel to fashion and home accessories, gifts and toys revolving around classic and current Warner Bros. properties.
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