warner bros

Warner Bros. Entertainment, Inc., also known as Warner Bros. Pictures or simply Warner Bros. (the often-spoken Warner Brothers was used historically on its building and is often spoken including by company officials, but the abbreviated form Warner Bros. tends to be their only official name in writing) is an American producer of film and television entertainment.



With more than 3,700 active licensees worldwide, WARNER BROS. consumer products licenses the rights to names, likenesses and logos for all of the intellectual properties in the Warner Bros. Entertainment’s vast film and television library.  These include such world-renowned icons as the Looney Tunes, Harry Potter, Scooby-Doo,,gone with the wind, batman and many more. This is because of demand from the different target audiences which they are attempting to market ideas to.

WBCP maintains authorized licensed retail partnerships for Warner Bros. Studio Stores in China, Thailand and Greece. The stores feature high-quality products ranging from adult and children’s apparel to fashion and home accessories, gifts and toys revolving around classic and current Warner Bros. properties.

How is convergence changing the nature of an audience?

In media convergence means two things, technological advances coming together in one product, for example a mobile phone which has multimedia functions and can be used as a camera for still and moving images, as an mp3 player and to access the internet to either download or watch films. or Where media industries devolve authority and departments so that they are able to produce and distribute across several media products, for example a tv show with an online version and audio podcasts and  or spin-offs coming together with computer games. These particular media industries have integrated in order to build up new business models which can profit from the growing consumer demand.

Convergence is slowly to the changing the nature of an audience due to the advance changes in technology. Its essential important to know your audience and their levels of consumption. For example, the company needs to know how often they watch television, browse on internet sites to watch videos or watch films. Statistics show that 43% of Britain’s are now starting to watch less television as a result of having access to online videos and films which can either be watched online or downloaded.New media platforms are slowly changing the nature of an audience. A variety of entertainment companies have both won and lost when betting on new media platforms, they were either small or inexpensive or they were going to pay a huge amount of money for ones which would end up falling apart.such forms of media have been very successful with convergence such as 'Twitter' we has many access points such as  on mobiles online and even through tv and it is very useful for promoting new products.

I am number four

I am number four is movie released in February 2011 directed D.J. Caruso and distributed by dream works pictures. This movies was filmed and cut in 2010 and was released uk after it was hughe sucess in the united states. This meant that post-production was almost instant as soon after release in the us it was released in the uk.

The trailer was used as a way of exibiting the film and promiting it to the traget audience. It created a lot of media interest meaning that the film recieved a lot of attention and expossure meaning that a lot their target audience was able to view it. The trailer was initially leaked on purpose on the internet so that the fans could preveiew the film early and the word could spread to create more interest.

this poster shows the main character as the main focus of poster and this shows that this film is about him.
The font and colours of the title creates a very dramatic atmasphere s it is all colloured in a deep cyan, however one letter is in a dark shade which almost suggests that the film includes a form of isolation or being undercover. The actor stands out from the background, as the background is blurred and is faded to create a mysterious atmosphere . The colours contrast to give the character more focus.
The film is a PG-13 which suggests that it is aimed to target as many people as possible however, due to in some scenes of a violent nature and strong language there has to be an age restriction on the film. 


Box Office


Budget:$60,000,000 (estimated)

Opening Weekend:$22,755,854 (USA) (20 February 2011) (3 Screens)

Gross:$46,488,606 (USA) (6 March 2011)