How is convergence changing the nature of an audience?

In media convergence means two things, technological advances coming together in one product, for example a mobile phone which has multimedia functions and can be used as a camera for still and moving images, as an mp3 player and to access the internet to either download or watch films. or Where media industries devolve authority and departments so that they are able to produce and distribute across several media products, for example a tv show with an online version and audio podcasts and  or spin-offs coming together with computer games. These particular media industries have integrated in order to build up new business models which can profit from the growing consumer demand.

Convergence is slowly to the changing the nature of an audience due to the advance changes in technology. Its essential important to know your audience and their levels of consumption. For example, the company needs to know how often they watch television, browse on internet sites to watch videos or watch films. Statistics show that 43% of Britain’s are now starting to watch less television as a result of having access to online videos and films which can either be watched online or downloaded.New media platforms are slowly changing the nature of an audience. A variety of entertainment companies have both won and lost when betting on new media platforms, they were either small or inexpensive or they were going to pay a huge amount of money for ones which would end up falling apart.such forms of media have been very successful with convergence such as 'Twitter' we has many access points such as  on mobiles online and even through tv and it is very useful for promoting new products.